Championing the brands that build London.

One hundred. On film. On the record.

London is built by the businesses that commit to it and keep going.

Shut down BT and millions of people lose their connection.

Take away Christie's and the art world loses where history changes hands.

Switch off TfL and nine million people stop moving.

Take Arup off Fitzrovia and the buildings people love stop standing up.

Close Selfridges and Oxford Street loses its prestige.

Remove The O2 and a thousand nights don't happen.

For the brands building London and its future, and for the leaders running them.

LIVE:Applications now open

Your sector cohort, with access to the other ninety-nine leaders in the network.

The Guardian, Associated Press, LinkedIn and partner channels.

A leadership film and a written profile in The Guardian, both owned outright by you.

Inclusion in the exclusive London 100 report.

Two places at London 100 Live, October 2027.